For over 20 years, Mirchi RJ Jeeturaaj has been the unforgettable voice of Mumbai’s airwaves, while his face remained a mystery, until now. Jeeturaaj, who started his journey as an orphan on the banks of the Yamuna, became India’s top prime-time jock, ruling 98.3 Mirchi in Mumbai. Famous for his dedication to anonymity, he finally unveiled his face during a special event in Dharavi from October 21 to 25, 2024. The campaign, “Dharavi Ke Dil Pe Karega Raaj,” was more than just a reveal; it celebrated the resilience and vibrancy of the Dharavi community.

After years of letting his voice define him, Jeeturaaj decided to show his face, spurred by false impersonations from influencers. In a heartfelt live broadcast, he stepped out of his temporary Dharavi studio at 10 AM on October 23 and removed his mask, greeted by cheers from an enthusiastic crowd. Jeeturaaj shared, “Dharavi was the perfect place for my reveal. Just like it, I’ve always had hidden depths.” 

His face reveal, broadcast live on Mirchi Mumbai and Instagram, was followed by press interactions and selfies with Dharavi’s residents, marking a new chapter in his career.